Like many personal finance bloggers out there, I heard about the news about Capital One and ING Direct and was concerned about how it would work. I followed updates on the news to see if I could get a clearer idea of what was going on.
Any Changes for ING Direct Customers?
What will this mean for current ING Direct customer like us?
I really don’t know. The New York Times’ Bucks Blog recently asked questions to get an idea, but none of them were really clear. An example:
Q. Are you planning any new fees or minimum balance requirements?
ING Direct has built a large and valuable franchise of engaged customers by focusing on a few simple proconsumer products.
We deeply understand the value of the loyalty and advocacy ING Direct has been able to build with its customers.
Everything we do as we integrate our businesses will be thoughtful and surefooted with a focus on sustaining and building that customer loyalty.
We will focus on the customers, channels, products, and pricing strategies that build the best long-term customer relationships and deliver the best cost of funds.